Ildiko Peter is passionate about digital marketing and technology, as such she has been working in HR Marketing & Employer Branding for the past 14 years.  For her current employer, OTTO in Hamburg, she has been Senior HR Marketing Manager since 2011. There she is responsible for its Employer Branding strategy, online marketing, social media and recruiting campaigns with a strong focus on tech target groups. Before 2011 she worked as HR Marketing Manager with AIDA Cruises in Rostock as well as in several retail and consulting companies.