Creating Employer Brand experiences for Talent Acquisition


“SWISS’ large need for new talents in the recent past, especially in terms of flying staff, has called for creative new ways of Recruiting and performing Employer Marketing. While the “Cabin Crew Casting” concept has proven to be highly successful for recruiting, corresponding marketing measures were required. Get an insight into how SWISS managed to create unique Employer Brand experiences for our target groups, as a result of HR and various further departments collaborating in an exemplary way.”  


Alana Gahler, Senior Manager for Employer Marketing

Swiss International Air Lines